A place for the curious romantic

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For the curious heart and the devoted reader

For the curious heart and the devoted reader

Our Mission

Hearts On Fire Books is a place for the curious romantic. It’s a haven in the heart of the Treasure Valley by and for readers at all stages of their romance genre journey, so long as they have the desire to relax, relate, and explore.

Our Vision

Our vision is to spark a lasting love affair between readers and the romance genre—one that’s joyful, expansive, and wholly unapologetic.

We believe bookstores can be catalysts—for curiosity, for confidence, for meaningful change. And we see Hearts On Fire as more than a shop. It's a living, breathing space where love is both the story and the point.

Titles We're Curious About

Insatiable (The Edge of Darkness: Book 1)

Insatiable (The Edge of Darkness: Book 1)

$19.99 USD
Blackwicket

Blackwicket

$32.99 USD

Blackwicket

$32.99 USD
And They Were Roommates

And They Were Roommates

$19.99 USD
Female Fantasy

Female Fantasy

$18.99 USD

Female Fantasy

$18.99 USD
Ensnared (The Spider's Mate #1)

Ensnared (The Spider's Mate #1)

$19.99 USD
I'll Pretend You're Mine (Original)

I'll Pretend You're Mine (Original)

$19.99 USD
Sea of Roses: Pirate Romance Duology: Book 1

Sea of Roses: Pirate Romance Duology: Book 1

$17.99 USD
Forty Year Kiss

Forty Year Kiss

$27.99 USD
Co-Op

Co-Op

$18.00 USD

Co-Op

$18.00 USD
Battle of the Bookstores

Battle of the Bookstores

$19.00 USD

CURIOSITY

We believe questions are just as important as answers. Whether you’re picking up your first romance novel or deep-diving into a subgenre you swore you’d never try—curiosity keeps the pages turning.

We stay open, inquisitive, and always willing to explore new stories, perspectives, and ideas.

COMMUNITY

Books are better when shared. We’re here to build more than a customer base—we’re building a community.

That means creating space for connection, conversation, and mutual care. Everyone’s welcome, and nobody has to read alone.

CURATION

Our shelves are lovingly edited, not algorithmically stocked. Every book is chosen with care, intention, and a genuine love for the genre.

If it’s here, it’s because we believe it’s worth reading—and worth recommending to someone you love (even if that someone is you).

For the curious heart and the devoted reader

For the curious heart and the devoted reader

Preorders