
For the curious heart and the devoted reader

For the curious heart and the devoted reader


Our Mission
Hearts On Fire Books is a place for the curious romantic. It’s a haven in the heart of the Treasure Valley by and for readers at all stages of their romance genre journey, so long as they have the desire to relax, relate, and explore.

Our Vision
Our vision is to spark a lasting love affair between readers and the romance genre—one that’s joyful, expansive, and wholly unapologetic.
We believe bookstores can be catalysts—for curiosity, for confidence, for meaningful change. And we see Hearts On Fire as more than a shop. It's a living, breathing space where love is both the story and the point.
Titles We're Curious About
Angel's Mask (The Phantom Saga: Book One)
Angel's Mask (The Phantom Saga: Book One)

CURIOSITY
We believe questions are just as important as answers. Whether you’re picking up your first romance novel or deep-diving into a subgenre you swore you’d never try—curiosity keeps the pages turning.
We stay open, inquisitive, and always willing to explore new stories, perspectives, and ideas.

COMMUNITY
Books are better when shared. We’re here to build more than a customer base—we’re building a community.
That means creating space for connection, conversation, and mutual care. Everyone’s welcome, and nobody has to read alone.

CURATION
Our shelves are lovingly edited, not algorithmically stocked. Every book is chosen with care, intention, and a genuine love for the genre.
If it’s here, it’s because we believe it’s worth reading—and worth recommending to someone you love (even if that someone is you).
For the curious heart and the devoted reader

For the curious heart and the devoted reader
